Reindeer on the Riverfront & Lighted Boat Parade

River City Company's Reindeer on the Riverfront & Lighted Boat Parade is held the Friday after Thanksgiving. For 2026 it has a new location, Coolidge Park, on November 27 from 4 p.m. to 8 p.m. It is free to attend.

River City Company lists live reindeer, free pictures with Santa, a hot cocoa bar, mini-train rides, face painting and balloon animals, and holiday music. The schedule lists reindeer from 4 to 6:30 p.m., Santa pictures from 4:30 to 7:30 p.m., the Lighted Boat Parade from 7 to 8 p.m. and fireworks at 8 p.m. The listing credits the boat parade and fireworks to the Southern Belle and Erwin Marine Sales.

See the River City Company event page for parking information and updates.